The launch of CIC Rotterdam was the Cambridge Innovation Center's first expansion to Europe. CIC Rotterdam aims to be a beacon for successful Dutch startups, providing a premium platform for these companies to develop into world players. Avenue Concordia created a communication strategy and editorial content during the launch of CIC Rotterdam.
We created the event concept and took care of the production for the official opening party of CIC and Venture Café Rotterdam in the Groot Handelsgebouw in 2016, and later for the expansion in 2018. Highlights of the programme were a virtual reality room, 3D printing, musical performances, ethical hacking demonstrations, and countless workshops, plus last but not least, pole dancing robots. Furthermore, we hosted a CIC Exit Game, demonstrations by IBM Watson, Live Elevator Pitches and the CIC World Expo, with more than 100 startups and innovation partners. Most notably, the welcome remarks came by His Royal Highness Prince Constantijn Special Envoy, StartupDelta, Mayor Aboutaleb and Alderman Struijvenberg.